The Government Of Japan During The Meiji Regime - 1362 Words

During the Meiji regime, which was the Government of Japan decided to modernize foreign relations, which was an important stride in making Japan a complete member of the international community. The traditional view of the Far East was not based on an international society but rather on cultural differences. It preferred artists, scholars, and Monks rather than professional diplomats, had been the conveyors of foreign agenda. During this time it, was difficult to differentiate Japans Foreign relations to its sovereign’s desires. When their Tokugawa seclusion was breached in 1853–54 by Matthew C. Perry of the United States Navy, Japan realized that their geographical security was no longer assured. They further found out that their country lacked defenses against western military pressures and economic sabotage by this powers. For Japan to come from this turbulent period, Japan had to escape the colonial oppression of their neighboring countries by creating a real independent national that has equality. After the attack by the Perry’s naval unit, had forced Japan to engage with the Western world, the initial foreign policy question was whether Japan needs start an expansive modernization to deal with the scare of the eastward expansion of Western countries. Japan had a good reason to be cautious since the western powers which had already interfered with china’s independence, what was also known as the expulsion of the barbarians from the sonno joi and back to seclusion.Show MoreRelatedThe Rise Of The Late And Early 20th Century1693 Words   |  7 PagesCountries such as Japan, Russia, as well as Europe’s scramble for Africa are prime examples of existing legacies from the imperialistic era of the late 19th century and onto the early 20th century. A balance of imperial expansion and their eventual collapse were the key components utilized by Western nations to modernize and westernize the world between the periods of 1850 and 1950. Perhaps the most dramatic example of a country highly influenced by Western ideals was Japan in the early 20th CenturyRead MoreThe Reform of Japanese Imperialism1019 Words   |  4 PagesJapanese imperialism was uniquely derived during the nineteenth century within the structure of the informal empires of the West in East Asia. Due to Japanese political feudally and economically backwards system, it was a victim to powerful Western Empires such as Russia, Britain and the United States. They had imposed similar legal and commercial disabilities previously in China to serve their imperialistic needs. Japan was officially integrated into the treaty port system by 1860, thus establishingRead MoreJapan: A Modern Day Nation Essays1445 Words   |  6 PagesJapan is an excellent example of a modern nation. â€Å"By identifying the modern as a cluster of related principles rather than as merely a period, we are able to trace its occurrence in different periods in different national or cu ltural settings† (Goto-Jones, 7). The idea of what is culture and what is modern can be subjective. Time and setting are merely measurements showcasing a particular in relation to everything else. Although Goto-Jones is critical of what it means to be â€Å"modern,† reasons supportingRead MoreComparing Japan and Russias Response to industrialization before 1914.1519 Words   |  7 Pagesgradual move towards freedom and a more influential say in government. Russia avoided the French Plague by a period of isolation and oppression of their people. Japan also had a long period of isolation. The Japanese believed in the Mandate of Heaven or that there culture was the best. Because of their ethnocentric culture, only one Japanese port, Nagasaki, was open to traders once a year. During the late 19th century, both Russia and Japan were forced to make reforms and modernize by industrializationRead MoreJapan s Influence On Its Unique Culture1595 Words   |  7 PagesUnited Stat es ally, Japan has successfully made its existence known to the international community. Over the period of the nineteenth and twentieth century’s, Japan has gone through drastic changes to its political, military, and economic infrastructure that has had an impact on its unique culture. At the beginning of Japan’s Edo Period, â€Å"in the year 1639, the Shogun Tokugawa Iemitsu imposes the seclusion of Japan, by cutting off the links with all foreign states. Japan resigns thus to anyRead MoreEssay on Meiji Imperialism: Planned or Unplanned?2193 Words   |  9 PagesBefore the Meiji era, Japan experienced rule by the Tokugawa shogunate in the Edo era. The Tokugawa shogunate did not allow other nations into Japan because â€Å"they had opened Japan to ‘corruption’ by the ideas of Christianity† (Beasley 22). However, the arrival of the American commander, Commodore Matthew C. Perry in the port of Edo changed Japan forever. â€Å"The advent of the Western powers thoroughly dislodged the Tokugawa international order. In March 1854, Japan concluded with the United States theRead MoreIs Japan An Extraordinary Novel Performing Art?2513 Words   |  11 Pagesuninterrupted history. The seriousness employed within different forms of play, the atrically speaking, makes Japan an extraordinary and unique country. In all of Asia, where tradition is generally subjected to assimilation, Japan’s theatre culture stands out as an art form that has never suffered a decline nor undergone any drastic change. The most traditional well-preserved form of theater in Japan is kabuki. It is a theatrical form that harmonizes singing, acting, and dancing to create a stylized performanceRead MoreJapanese Imperialism2070 Words   |  9 Pageswhich was demonstrated during the nineteenth and twentieth century. Japan in the earlier years of the Tokugawa reign isolated itself from the rest of the world. It was a feudal system in which each citizen was obedient and knew its place in society. However by 1914, Japan had grown to be an imperial power itself following various strategies of the western powers after they themselves had been a colony of a European state. After a period of isolation before the onset of the Meiji restoration and th eRead More Meiji Restoration Essay1958 Words   |  8 PagesThis bulwark helped resist change and development in Japan, although it continued throughout the western world. Following two hundred years of self imposed seclusion from the rest of the world, the forceful re-entry of the foreigner brought about considerable change in Japan. While managing the foreign threat, there was also an imbalance of power in the current feudal system of the Tokugawa Shogunate. This imbalance created uncertainty for Japan and the imperialistic foreigners. This imbalance andRead MoreThe Struggle Of The Asian Powers1173 Words   |  5 Pages29, 2015 The Struggle of the Asian Powers During the â€Å"Age of Imperialism†, which lasted through the entire nineteenth century, most countries/ areas outside of North America and Europe struggled to adjust industry based economies. Asian countries were left with a dilemma: industrialize quickly or become subjects of western powers. Although some Asian countries were conquered many of them become world powers by the twentieth century. Japan’s goal during the nineteenth century was to â€Å"catch up† to

Economical Argument for the Legalization of Marijuana Essay

There is no feasible way to completely abolish drug use in the United States. As with Prohibition of Alcohol in the earlier part of this century, the fight against drugs has backfired. The United States is spending billions of dollars a year to fight a war, which over the last 60 years, has shown that it cannot be won. So let’s use a little reverse psychology on the subject. What would happen if marijuana or other illegal drugs were legalized? First, the billions of dollars that the government is spending trying to abolish illegal drugs would be put to better use and the government would be able to tax the â€Å"new drugs† just as they do alcohol and tobacco. These monies could then be spent to provide better education on the affects of drugs†¦show more content†¦Second, with government regulation, including sale and distribution, the big drug dealers would no longer be in control. The drugs would be made affordable or free to those who are addicted, thus decreasing crimes such as petty theft. The streets would be much safer to walk on, because the crack dealer on the corner would no longer be pushing drugs to young children. Since the drug dealers would no longer have â€Å"areas of distribution† (turf), there would be a decline in gang war crimes such as murder and accidental shootings. Third, if legalized, hemp and marijuana crops could take the place of part, or all, of the small farmers regular crops. They are both good rotational crops that need little tending, and it has been shown that they replace nutrients back into the soil that are lost in the growth of normal crops such as wheat and corn. This would bring in additional revenue to the farmers, keeping them in business, and provide even more tax revenue to the government. Also, a new retail market would emerge since hemp can be manufactured into clothing, paper products, oils, and fuels, and marijuana has medicinal purposes. As Adam Smith said, â€Å"the market is regulated by an invisible hand† this statement is as true with an illegal market product as with a legal market product. As was seen with the Prohibition, just because it was illegal to drink doesn’t mean that it didn’tShow MoreRelatedRhetorical Essay Sample Paragraph835 Words   |  4 PagesParagraph The Legalization of Marijuana in America Should America legalize an illegal drug, as way out of the economical downfall we have found ourselves in? A popular article appeared in April of 2009 in Times magazine, catching millions of readers’ attention. The article was titled, â€Å"Why Legalizing Marijuana Makes Sense† and was written by Joe Klein. Cannabis, America’s drug of choice for the past eighty-five years has been a plant otherwise known as marijuana or weed. Everyday millionsRead MoreShould Marijuana Be Legalized?1360 Words   |  6 Pagesgovernment’s continual failure to prohibit the use of marijuana, taxpayers are paying a huge price just to keep marijuana illegal. The government is beginning to work with the drug rather than work against it, turning a crime into a business. This â€Å"crime† might just be worth it. Due to many positive arguments in support of legalization, numerous states have legalized the use of medicinal marijuana. and are able to experience some of the ec onomical benefits first hand. As citizens of the United StatesRead MoreShould Marijuana Be Legalized?893 Words   |  4 Pagescontrolled substance since the the Marijuana Tax Act OF 1973. Nevertheless, today, some countries have legalized cannabis while other countries have not. Moreover, in the United States, some states such as Washington and Colorado have also legalized the possession and usage of marijuana for medical purposes. On the other hand, various penalties are imposed for use or possession of cannabis in most states. Marijuana should be legalize because of the medical and economical adavnages it possesses. PrimarilyRead MoreDifferences and Similarities in the Arguments for Legalizing Marijuana1302 Words   |  6 PagesRHE 309S October 28th, 2011 Differences and Similarities in the Arguments for Legalizing Marijuana The legalization of marijuana has become a mainstream issue that the nation has become highly concerned about in recent years. Lately more and more conservative opposers have begun to change their minds, realizing the benefits of marijuana. Debate followers go as far as saying that it is no longer a question of if marijuana will be legalized, but when. The shift in viewpoints is due to theRead MoreShould Marijuana Be Legalized? Essay1587 Words   |  7 Pages Legalization of Marijuana Marijuana is not a recent discovery, but the mysteries surrounding the controversial topic in question remains to be disputed since its prohibition. Classified as an illegal substance, cannabis has been restricted in Canada and around the world. Marijuana is a complex drug and its contradictory claims of medical purposes, and harmful destruction, fuel the debate on whether or not the legal constraints of consuming marijuana should be reconsidered. In consideration of academicRead MoreThe Legalization Of Marijuana Should Be Legal Essay1264 Words   |  6 PagesThe legalization of marijuana has been controversial topic throughout recent decades, however the legislature just appears to normally decrease. Marijuana is being utilized wrongfully by means of numerous Americans nowadays of any age. Some people concur with that the legalization of marijuana is best suitable for logical purposes. Supporters contend that it ll significantly benefit economically and it is not any more unsafe th an cigarettes or liquor. Others encounter that marijuana is a portalRead MoreThe Legalization Of Marijuana Should Be Legalized1432 Words   |  6 Pages The legalization of marijuana is a controversial subject; however, there are many positive arguments to support the idea. It has been scientifically proven that marijuana is not a health risk and that it is less toxic than alcohol, caffeine, tobacco, and aspirin. It has helped many people with health problems, such as, Aids, Cancer, Epilepsy, and many more. It would also bring in a large amount of tax revenue; further proving that marijuana should be legalized throughout the United States. ThereRead MoreThe Debate Over The Legalization Of Hemp1443 Words   |  6 Pages The legalization of hemp has been a very controversial topic since it was made illegal in 1937. However, through research in recent years that it has become more evident that hemp is more than a drug, but a versatile, economical, friendly product that can be used in a wide variety of resources with low impact on the environment. Hemp seed oil can be used in pharmaceuticals, cosmetics, inks, lubrication, household detergents, varnishes, resins, and paints due to it is low in saturated fats. HempRead MoreThe Statewide Legalization Of Marijuana1592 Words   |  7 PagesOriginal Draft The statewide legalization of marijuana is a slap in the face to the federal government of the USA. What Colorado has done will cause many difficulties for the bureau and for the agents of the FBI. More than likely, California is closely following suit of Colorado as well as many other states in the union. Per state, it may be legal, but as for federal law, it is still illegal by many means. The legalization of marijuana will cause many problems. The drug is notRead MoreLegalizing Marijuan The Blunt Truth1461 Words   |  6 PagesBlunt Truth When we imagine the uses of marijuana, we see the dazed hippies of the 1960s and 70’s, but really the first written record of cannabis goes back to 2727 B.C. by Chinese Emperor Shen Nung and it has been dated through almost every historic time. Not only was cannabis used for recreational and medicinal properties, but hemp was also used for cloth and textiles, paper, soap and hygiene products, food, and even industrial products such as fuel. Marijuana is not just the idolized drug mentioned

Endangered animals free essay sample

Endangered animals are those species that are in danger of going extinct. Their reproductive rates are lower than their mortality rates over long periods of time, so their numbers are diminishing. The reasons for this are varied, but lately, very often involve a loss of habitat as people encroach on their living areas. When a species is listed as endangered or threatened, it is not a death sentence. Many animals, like the bald eagle and the American alligator, were on the brink of extinction and are now recovering. Many species, however, will not recover, and could be lost forever. Throughout time, animal species have been going extinct (long before people evolved); paleontologists estimate that well over 90 percent of all plant and animal species that ever existed have gone extinct. The Koala is a small marsupial that lives in eucalyptus trees in Australia. These nocturnal (most active at night) animals spend 18 to 20 hours each day resting and sleeping. We will write a custom essay sample on Endangered animals or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They are social animals. Koalas are not bears; their closest relative is the wombat. The genus and species of the koala is Phascolarctos cinereus. These herbivores (plant-eaters) eat eucalyptus leaves. Koalas have a keen sense of smell which they use to make sure the gum leaves are edible and not poisonous. They store food in cheek pouches. Human exploitation is the primary reason penguins are endangered. The decline of the Humboldt penguin began in the mid-19th century when the intensive activity of guano collectors disturbed and damaged nesting areas. Guano, the excrement of animals such as birds and bats, is much sought after for fertilizer. Penguins were heavily hunted for their meat, oil, and skins. Adult penguins and chicks were captured for zoos and private collectors. People also collected penguin eggs. Sailors on the southern seas regarded penguins as a welcome, easy meal. Penguin eggs were so prized in the Falkland Islands that the country declared National Penguin Day, a holiday when even school children were given the day off to collect eggs. More recently, penguins have been drowning in fishing nets and on long line fishing gear. Commercial fishing also has reduced prey availability. In addition, penguins are threatened by oil spills from ships and tankers rounding the treacherous waters of the Cape of Good Hope at the tip of Africa and Cape Horn at the tip of South America.

Technology Application In 21 Century Essays - Information Technology

Technology Application In 21 Century A quote I heard many times when I was in high school and which I now know traces back to Sir Francis Bacon, one of our earliest scientist or philosophers as they were then called, is the statement "Knowledge Is Power." Today, I believe that the fuller, more correct statement is to say, "the application of knowledge is power." The study of science, and technology subjects will broader our opportunities in life. As we continue to advance to the 21st century- now lesser than 30 days away-we are well aware that technology is possibly the hottest industrial commodity around the world today. In the years ahead, it will be an increasingly critical factor in determining the success or failure of businesses. It is the fuel many of us are looking at to help us win this race to the 21st century. To do that, we should make technology matter. In this paper I am going to share my technology forecasts. I try to focus on my new forecasts a decade into the future - the first decade of the 21st century, because that is how far most businesses need to be looking ahead. There has never been a neutral or value-free, technology. All technologies are power. They evoke economic and social consequences in direct proportion to their dislocation of the existing economy and its institutions. I believe that technologies such as: biotechnology and genetic engineering, intelligent materials, the miniaturization of electronics, and smart manufacturing systems, and controls, will be the hottest technologies in the next decade. I am going to put together a list of what I think as the top ten innovative products that will result from those technologies. Number one on the list is something we call genetic. There are pharmaceutical products that will come from the massive genetic research going on around the world today. In ten years, we will have new ways to treat many of our ills - from allergies to ADIS. We may see the discovery of new methods of treatment for various types of cancer, for multiple sclerosis, osteoporoses, Lou Gehrig's and Alzheimer's disease, to name just a few. The biotechnology frontier, especially developments in the field of genetic, promises- and to some degree has already archived - a revolution in agriculture and human health care. But proving the means to develop plant species that are more disease-and-pest-resistant, more tolerant of drought, and able to grow during extended periods of adverse conditions. These technologies will very likely provide future increasing in agricultural productivity. So far, these techniques have not add much to world food production; recent grow has come primarily from increasing acreage in production, in response to higher grain prices. However, further expansion of productive land is limited, and the increased application of fertilizer appears to be reaching a point of diminishing returns. Therefore, increased agricultural productivity from this new field could be essential to feed the growing population. The mapping of human and plant genomes, a process already well underway, will provide greatly increased knowledge of genetic processes and, to some extend, information about how to control them. For humans, this will provide the means to deal with diseases that have genetic origins or result from man functioning of genetic material in the body. These diseases include potentially: cancer, cystic fibrosis, Gaucher's, hemophilia, rheumatoid arthritis, AIDS, hypercholesterolemia, and many others. Furthermore, genome analysis of an individual can indicate propensity to diseases whose symptoms have not yet been manifested. Scientists believe that many psychological and behavior attributes can be genetically controlled and therefore subject to diagnosis and eventually, for aberrant conditions, corrected. Such uses of this technology, of courses, raise serious social and ethical questions that must be considered. Other applications of biotechnology might produce novel protein for food replacing meat, stimulate awareness and evaluation of microbial threats (including archaea, ancient bacteria, being perhaps more adaptable and potentially hazardous than was previous thought), and creation of plantation to produce and distribute biological products in the ocean. The process of cloning was perfected; evidence by the fact that in 1997 a sheep was successfully cloned in Scotland. Hence, biotechnology could eventually eliminate food shortages, improve health, and extend life expectancy. Number two on the list is the personalized computer. The personal computer now sitting on our desk will be replaced by a very powerful, personalized computer. It will be able to send and receive wireless data. It will recognize your voice and follow your voice commands. It will include a variety of security and service tools that will make the computer fit

Qantas Marketing free essay sample

Qantas is one of the oldest airlines in the travel industry established 1920 (Qantas. com. au, 2014) In this report we shall discover the main problems which are faced by the airline in terms of marketing and in competing with other airlines in the airline industry. This assignment will highlight the various micro and macro environmental factors operating in Qantas and how they may act as an opportunity or threat for the company. We will also discuss the various marketing strategies, planning and positioning process and discuss about the various segmentation techniques for better business opportunities. The report concludes the main concerns of QANTAS and what actions are recommended for a better profitable future. Table of Contents: Introduction4 Qantas SWOT PEST Analysis5 Qantas Macro environment9 Qantas Micro environment10 Marketing Research 11 Segmentation12 Positioning14 Buyer Behavior 15 Marketing Strategy Planning 16 Conclusion19 Referencing20 Introduction Qantas (Queensland and Northern Territory Aerial Services Limited) is one of the largest domestic and international airlines founded in Australia 1920 and considered one of the strongest brands in Australia with 33,000 employees out of which 93% are based within Australia. We will write a custom essay sample on Qantas Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (Qantas. com. au, 2014) The aim of this report is to identify, analyze provide possible solutions with regards to the performance and declining market share of QANTAS. This report has taken place looking after QANTAS marketing audit (SWOT PESTEL), we will take a closer look in identifying the major factors affecting the QANTAS MICRO /MACRO environment. We will also look into the major marketing tools is affecting QANTAS position for its customers and business markets providing potential solutions. 1. 0 QANTAS SWOT PEST Analysis SWOT analysis is a structured planning method used to evaluate the strengths, weaknesses, opportunities and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or a person. It involves specifying the objectives of the business venture of project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. (Wikipedia, 2014) Figure 1 (Creately. com, 2014) This report will discuss SWOT analysis and how it’s linked with QANTAS: Strengths: 1. QANTAS covers a total of 184 destinations in 42 countries including 59 in Australia and 125 in other countries using their multi brand jet star QANTAS link (Qantas Airways Limited, 2011, p. 5) 2. Qantas and Emirates will service 14 flights per day between Australia and Dubai which will provide a one stop access to destinations across the middle east, Europe and Asia (Qantas. com. au, 2014) 3. With increasing number of fleet and orders more destinations can be served using new technologies including the new Airbus A380 which can accommodate high number of passengers with lower costs than other aircrafts. 4. Developing two different brands based on cost and budget would open doors for more business which is why the company had launched JESTAR as a budget subsidiary airline. Weaknesses 1. Large percentage of Australian based employees which results in high salaries vs. other markets which in turn will increase their employee costs. 2. With the increased competition in the international market (ETIHAD, Emirates, Qatar Airways) it becomes difficult for QANTAS to compete. Opportunities 1. With the open international markets, trading has become a vital source of income and a large percentage of companies require freight services to compete globally. 2. The recent alliance which has taken place between QANTAS and Emirates will open doors for more customer base with lower costs. Threats 1. The increasing market with low cost carriers is pulling customers towards low budget travel as customers today are more focusing and shifting towards economical air travel. 2. Increasing Oil prices is a very serious and main obstacle towards business as it affects directly prices negatively and the overall operating costs of the company. PEST A PEST analysis is a framework or tools used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis (Switch Digital, 2014) Figure 2 (Creately. com, 2014) PEST is the combination of external factors which could present an opportunity or threat to any organizations, This report examines the factors that could relate to QANTAS Political: Qantas intends to cut over 1000 jobs over the next 12 months, impose pay reductions and make cuts across the board as it continues down the losses. The airline blames a range of factors it cant control for its unflattering financial position including government regulations as by law, the iconic airline must be majority Australian-owned and controlled limiting its ability to take on cashed-up foreign partners. However competitor Virgin Australia has structured itself so that it can access foreign capital from shareholders Air New Zealand, Etihad and Singapore Airlines. Qantas also believes action should be taken against competitor Virgin Australia (Skynews. com. au, 2014) Economic The economic recession had a very serious negative impact on Qantas in 2009 where the demand for overseas flight dropped 5. 3 percent and total of 466,000 seats have been cut to foreign destinations. The strength of the business travel market had a severe drop during the early months of the recession in line with leisure travel which was dropping off at double the amount. Business travelers reduced due to economic conditions and moved to economy class travel (Peter Greenberg Travel Detective, 2009) Social Qantas ensures to serve HALAL food on all flights, hence this is a plus positive point which matches the core beliefs and values for Muslim passengers which are persistent and are passed from parents to children. Hence this is a very valuable factor which would attract Muslims when requiring travel. Another example would relate to the overall social cultural changes which had created awareness to people about different countries and has made travel an inspiration to many people to travel across the world to educate themselves with new cultures. Technological Technology was able to support open markets for QANTAS with the introduction of the latest Airbus A380 which will have numerous advantages to the carrier including: larger number of passengers transported per flight hence resulting in cost reduction, less fuel consumption, enhanced passenger services such as online check in, self check in kiosks mobile applications for convenient bookings which will all serve as a positive factor to passengers. 2. 0 QANTAS MACRO Environment Macro environment consist of all external factors (highlighted in the below diagram) that are beyond company’s control may have positive or negative influence on the performance of the company. Let’s now have a look at the major factors and challenges in the macro business of QANTAS Figure 3 (Strategicmanagementinsight. com, 2014) Government Regulations One of the major barriers constraints lying the growth of QANTAS is government regulations limiting foreign ownership in the airline . This is clearly demonstrated in the ongoing public battle between QANTAS and Virgin Australia over who is better off under the existing regulations governing airlines in Australia (ABC News, 2013) Economic Increased fuel prices is a continuous threat which will have a direct effect on airfares, with the increased competition in the travel market customers will easily opt for other alternatives. Technological Passengers will develop a good knowledge of the service and product to expect of each airline. For example, crew service standards, seat pitch, meals offered, drinks offered, in-flight entertainment (IFE) experience and so on. With that knowledge and insight, they will make their choices accordingly. With extensive consumer knowledge of airlines relative merits will increasingly drive consumer behavior. Airlines delivering a sub-standard product and treating passengers with indifference will eventually go out of business. (Sita. aero, 2014) 3. 0 QANTAS MICRO environment The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets and publics (Wikipedia, 2014) Figure 4 (Learnmarketing. net, 2014) Suppliers: Qantas business success is widely dependant and evaluated based on the network of suppliers they deal with to produce customer value. Qantas will maintain relationships with wide range of suppliers such as fuel, catering, electronics†¦etc. The type of internal policies and agreements between Qantas and those suppliers and the way they add value to the passengers will have a direct impact on the success of the business. Competitors Qantas needs to conduct a detailed analysis of its competitors and develop strategies on increased customer acquisition and retention. In my opinion such analysis would include developing new routes, frequency of flights, departure and arrival timings, in flight entertainment. Qantas may need to consider it’s airport ground services, speed of formalities, airport lounges services. 4. 0 Market Research Marketing research is the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. (Wikipedia, 2014) Marketing research is further divided into two categories s i. e. Primary and Secondary. Primary Research: Information that comes directly from the sourcethat is, potential customers. You can compile this information yourself or hire someone else to gather it for you via surveys, focus groups and other methods (Entrepreneur, 2014). In other words it’s the research which is conducted by the company directly for a specific objective, the company would require conducting detailed analysis and digging for information for the research hence is considered a more complex activity. Secondary research on the other hand would consist of all information that is . available in the external environment of the company. E. g. reports, statistics. Hence Secondary research is considered a cheaper and easier resource of information. A brief highlight of both segment features is highlighted below: Figure 5 (Successfulacquisitions. net, 2013) Marketing research is a vital important tool for any business for success, to name a few benefits: 1. Identify business opportunities in the market and to highlight any weaknesses which they might have within the organization. 2. It gives an overview of competitors position on the market hence acts as an indicator to what strategies the company needs to adopt. 3. It provides a ranking to the company to where it stands and the overall performance of the company. Qantas needs to conduct a detailed market research for the company from different perspectives among which are the below most important: 1. Identifying new markets: With the increasing competition in the airline industry and with top airlines dominating the airline business such as Emirates, Etihad and others QANATAS needs to conduct a research on most demanded routes and destinations not served by them. They may also increase their flights frequency to existing highly demanded destinations. It is important to note that the recent alliance with Emirates airlines would greatly support this kind of research, being a partner airline where they enjoy a well positioned hub in the Middle East at Dubai International Airport with very special privileges through Emirates. 2. Product Research : QANTAS may conduct a detailed research of it’s existing offerings and to what extent are they competitive market This would include in-flight entertainment, ground services including up to date lounges, services offered at global destinations, E-Service (online services, online check in†¦etc). With the increased technology consumers have really become very educated and can easily compare between airlines in terms of fares, services on board, airport facilities, loyalty programs and so on. 3. Suppliers Research: Yet another research which QANTAS needs to conduct is to analyze alternate lower cost suppliers. They may consider partner airlines and other operating airlines in Australia. This includes all fixed and variable costs including but not limited to fuel supply, catering, engineering, ground services†¦etc. A well market research on determining the lowest possible costs without compromising on quality will have a positive impact on the overall performance of the airline. 5. 0 Market Segmentation Segmentation refers to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another. (Investopedia, 2009) QANTAS has released the importance of segmenting the market in order to develop products and services to meet the need of their customer’s needs and wants has adopted the below factors while segmenting the market: 1. Demographics: Segmentation based on category of customer’s i. e. Premium customers (first business class passengers), economy passengers or low cost budget passengers. 2. Geographic: Segmentation based on location; in this segment QANTAS needs to focus on which region are they targeting. The recent alliance with Emirates may be considered as an example of geographical segmentation as they have moved their hub and central operations from Singapore to Dubai to target a different and larger segment of consumers i. e Middle East, Europe and the Americas. Figure 6 indicates that QANTAS is the preferred domestic airline among a substantial portion of Australian business travelers. It is apparent that domestic travel represents a large segment to QANATS which should continue to target as a prime segment. (Acaresearch. com. au, 2014) Figure 6 (Aca research, 2012) 6. 0 QANTAS Positioning: Positioning is an effort to influence consumer perception of a brand or product relative to the perception of a brand or product relative to the perception of a competing brand or product. Its objective is to occupy a clear, unique advantageous position in the consumer’s mind (BusinessDictionary. com, 2014) QANTAS had positioned itself differently by developing a marketing mix (using product, place, price promotion) that sets it apart from other airlines offers competitive value to its customers. Let’s see how QANTAS has tried to position itself differently in the airline industry: 1. Service : Qantas has launched a new brand positioning – â€Å"You’re the reason we fly† – as the airline sets out on what marketing boss Lewis Pullen today described as â€Å"the most multi-channel, multi-dimensional campaigns ever launched in Australia. A Qantas A380 and a Boeing B737 will have the â€Å"Spirit of Australia† slogan changed to â€Å"Spirit of Australians†. Consumers will be asked to upload their names in the hope of having them appear as one of hundreds emblazoned on the planes. (mUmBRELLA, 2012) QANTAS is trying here to position itself as a carrier completely focused towards satisfaction of it’s customers with special attention to Australian citizens which is why the slogan is changing from â€Å"Spirit of Australia† to â€Å"Spirit of Australians† as they represent a major segment of their business growth . The promotion factor of the marketing mix was used for positing the brand name. Figure 7 (mUmBRELLA, 2012) 2. Product: QANTAS is investing to ensure that the fleet that carries it’s passengers to all destination remains one of the most advanced in the world. Over the next 10 years, the Qantas Group has committed capital investment worth around US$17 billion* in more fuel efficient, next generation aircraft, such as the Airbus A380, Boeing 787 Dream liner and Airbus A320 neo. Fleet renewal will offer the greatest benefits to fuel efficiency in the long run by replacing older aircraft with new more fuel-efficient aircraft (BusinessDictionary. com, 2014) 3. The airline company is trying here to position itself through focusing on the product in order to remain competitive in the market and gain competitive advantage Figure 8 (Centreforaviation. com, 2014) 7. 0 Buyer Behavior: Buyer Behavior understands the needs of customers, what motivates them to purchase, and how to influence the buying process to ensure that your products or services are on the list. Understanding customers will help to develop and distribute products, as well as getting the right price point and developing successful promotional activities. (Cim. co. uk, 2014) Qantas could tailor its promotions based on the below buyer behavior patterns: 8. 0 Marketing Strategy and Planning: Marketing strategy and planning is the advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals (Entrepreneur, 2014) Marketing planning process consists of 7 steps which include : understanding the corportate mission and objuectives, conducting a detailed marketing audit using the 4Ps,developing marketing objectives, deveoping marketijg strategies, preparing a marketing plan and integrating the plan with all other elements of the marketig plan. It is important to note that a marketing plan should be documented in order to compare outcomes year after yearI Qantas had indentified it’s strength,weaknesses,oppurtunities and threats based on which the company now is capable of solid corporate mission and objectives statement in order to have aclear vision of the company. The company needs to focus on the core competencies to add customer value which will in turn reflect back to the shreholder. This as mentioned earlier requires professional planning of the marketing mix (4Ps) to meet customer needs. Porter’s Five Forces is a simple maketing tool which provides the threat forces towards distracting customers away from the business. Let’s analyze the possible forces which may relate to Qantas : Figure 9 (Harvard Business Review, 2014) 1. Threat Of Substiutue Products : Qantas needs to analyze carefully the alternative competitior airlines in the market and analyze what might attract customers towards other airlines. They might need to focus on what lacks them in comparison with other airlines and what key elements does Qantas have that gives them competitive advantage. 2. Bargaining powers of Buyers : With the increasing technology custoemrs can now easily compare airlines and get easy access to various promotions to different airlines websites and get to know different prices, promotions and extra benefits. The widely spread of airline forums such as airlinequality. net has opened wide doors for customers to speak loud and get feedback and advce from previous travellers regarding a particular airline. Qantas needs to ensure high lecvel of transparency in terms of their offerings for a positive word of mouth. 3. Threat of new entrants : Virgin Australia and Singapore Airlines are discussing more strategic alliances which could result in more flights to Australia that would, in turn, eat into Qantas declining market share, particularly in international operations (International Business Times, 2012) 4. Bargaining powers of Suppliers: would reflect in the process of all supplies to QANTAS including but not limited to fuel, technology, catering, engineering†¦etc which represents a challenge in terms of increasing costs to the airline. Figure 10 (Sabreairlinesolutions. com, 2014) Conclusion: The airline industry is a fast changing industry with lots of increasing growing competition in the market due to introduction of new entrants, segmentation of the market towards high income and low income travel and changing travel trend. Qantas a well established company in the airline market with very strong capabilities, people and fleet has all the potential to stand as a leading airline, however it has two major challenges which consist of strict government regulations with regards to foreign capital interference and decreased passengers share due to new local entrants to the market which are backed up by strong mergers with different carriers resulting in a stronger route network. However, the recent alliance with Emirates Airlines is expected to improve the overall performance of the company by creating better opportunities for air travel to their customers by providing more flexible increased routes to various destinations Qantas should maintain its current reputation as the spirit of Australians and should not by any means compromise on their product (ground and air services) and people (employees) as those are the key factors for their continuity and success.

Oppenheimer and Sakharov and the Cold War essays

Oppenheimer and Sakharov and the Cold War essays Oppenheimer and Sakharov and the Cold War J. Robert Oppenheimer and Andrei Sakharov are both considered leaders of nuclear physics during the World War II and the Cold War. The two men had astonishingly similar lives, achievements and views on nuclear weapons. Andrei Sahkarov (1921-1989), a Soviet nuclear physicist, is said to be the father of the Soviet hydrogen bomb and an advocate of human rights. In 1948, he was drawn to a top-secret scientific and engineering team that USSR leader Joseph Stalin assigned to develop thermonuclear weapons for the Soviet Union, during which he lived in the secluded city Arzamas-16. His work was crucial to the development and testing of first Soviet hydrogen bomb in August 1953. From 1960 to the time of his death, he fought for the rights and freedoms that democratic societies encompass, like the freedom of speech, assembly, and emigration, which are guaranteed in theory by the Soviet doctrines, but denied in practice. He used his influence to fight for human rights, which ultimately led to his exile. J. R. Oppenheimer (1904-1967) was an American physicist and government adviser, who is considered the father of the atomic bomb. During the height of World War II, Oppenheimer became the director the Los Alamos Laboratories in New Mexico. It was there, under his leadership, that the first atomic bomb was developed and tested in 1945. In 1947, he was appointed director of the Institute of Advanced Studies and chairman of the General Advisory Committee of the Atomic Energy Commission. After the bombings of Hiroshima and Nagasaki, he became morally critical of the future development of nuclear weapons and argued for mutual disarmament. Consequently, he became a target of the Red Scare, attackers citing his past associations with Communists. During his final years, he devoted much of his time to the study of the relationship between science and society. Both scientists were at the for...

Challenges in Global Business Enviroment Research Paper

Challenges in Global Business Enviroment - Research Paper Example Despite the fact that there have been many accusations against the company, coca-cola has always denied it saying that the drinks it produces do not have any harmful chemicals and that the drinks are consumer friendly. The company has always maintained that the accusations leveled against its products are false and unfounded. Such a response by such a big company is careless, irresponsible, and dangerous. For a company of its stature and standing, coca-cola should not deny such claims but investigate and ascertain the truth, then make the necessary rectifications. Denying the absence of harmful chemicals in the drinks is dangerous in the sense that such a statement jeopardizes the health of many people. Billions of people worldwide use the coca-cola products. This means that if the drinks have harmful chemicals, then the lives of so many people are in danger. The coca-cola company should take responsibility of its products and make sure that healthy products are sold to the people. According to Laufer and Coombs (2006), companies are not supposed to underestimate the necessity of properly handling the product harm crises as documented to affect negatively the market share, stock prices, purchase intentions, sales of recalled products, and sales of other companies’ products among others. Concentrating on making huge profits at the expense of the health of consumers is an irresponsible and selfish act on the part of the company. This means that the company should stop denying the claims and start looking for ways to make its products safer. This marketing plan for the giant soft drink company Coca-Cola Company is based on thorough research of the internal and external environment of the company. Being the largest soft drink industry in the world, coca-cola enjoys large market share. Coca-cola Company dominates over 50% of the world market. It has witnessed tremendous growth because of carbonated soft drink business. The main